Creatricity was founded by two creative leaders who refused to accept the limitations of traditional industry lanes — and built the room they always wished existed.
Stephanie Lilly Smith is a TV and live events producer, creative entrepreneur, and community architect whose work sits at the intersection of entertainment, brand, and culture. As CEO of Creatricity, she leads the strategy, partnerships, and growth of one of the most intentional creative communities in the industry.
Her credits span television, live events, and brand work with Havaianas, Meta, Skydance, BlackRock Financial, the annual TV special DIVAS Simply Singing — Sheryl Lee Ralph's musical health awareness benefit through The DIVA Foundation — and the A Different World HBCU College Tour, a cultural touchstone connecting entertainment, education, and the next generation of Black excellence.
That depth of experience across stages, screens, and boardrooms is what she poured into Creatricity: a platform where creatives, brands, and capital find each other — and where the spark of real collaboration ignites into lasting opportunity.
Cassandra Freeman is an actress, entrepreneur, and co-founder of Creatricity — a platform dedicated to empowering elite creative professionals across the entertainment industry. Known for her commanding presence and uncommon depth, she transforms every role into a revelation.
Best known for her critically acclaimed portrayal of Aunt Viv on Peacock's Bel-Air, Cassandra has built a body of work that spans television, film, theater, and stand-up — collaborating with icons including Denzel Washington in Inside Man and Chris Rock in I Think I Love My Wife, and captivating audiences in Luke Cage, Atlanta, The Enemy Within, and her newest film Love Brooklyn, now in theaters.
Beyond her acting career, Cassandra is a recognized thought leader, creative strategist, and passionate advocate for greater diversity and inclusion in entertainment. Her advocacy for women and creators of color isn't a side pursuit — it is a calling.
Through Creatricity, Cassandra channels her experience as an actor, producer, communication expert, and entrepreneur into a singular mission: to build the room where creatives, brands, and capital find each other — and where the spark of real collaboration ignites.
Creatricity exists because two visionaries refused to wait for someone else to build it. Now it's yours — apply to join the community.
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